Redbox also touts an email roster of around 46 million potential digital customers.Īlso notable: 70% of regular Redbox customers can be described as "late adopters." Redbox's loyalty program touts 39 million members, who trade all sorts of personal data for discounts at kiosks. These are customers who think more than twice about paying $14.99 a month for Netflix or HBO Max. paying six bucks for the same movie on a digital transactional service.Ī bulk of Redbox kiosks are located in chains including Walmart, Dollar General and Dollar Tree. ![]() Notably, 71% of the Redbox kiosk customer base of around 40 million users describes itself as "bargain hunters," willing to drive down the street to rent a disc for $2 vs.
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